elizabethscontent

Elizabeth McGregor, UGC creator and content writer, full-length in a blue-striped t-shirt leaning against a timber wall

E L I Z A B E T H
M C G R E G O R40+ UGC CREATOR & CONTENT WRITER

Boost engagement, increase sales &  build your community with authentic,  relatable user generated content.

Sussex, UK
Elizabeth McGregor holding a handmade ceramic mug in a design-led kitchen with natural light — one of her filming locations

B R A N D S   I'V E   W O R K E D   W I T H

  • Amazon brand logo — client Elizabeth McGregor has created UGC for
  • MINI brand logo — client Elizabeth McGregor has created UGC for
  • Waitrose brand logo — client Elizabeth McGregor has created UGC for
  • Philips brand logo — client Elizabeth McGregor has created UGC for
  • EE brand logo — client Elizabeth McGregor has created UGC for
  • Moët Hennessy brand logo — client Elizabeth McGregor has created UGC for
  • The Independent brand logo — client Elizabeth McGregor has created UGC for
  • Beauty Pie brand logo — client Elizabeth McGregor has created UGC for
  • Skin Rocks by Caroline Hirons brand logo — client Elizabeth McGregor has created UGC for
  • Ancient + Brave brand logo — client Elizabeth McGregor has created UGC for
  • Vanish brand logo — client Elizabeth McGregor has created UGC for
  • Butternut Box brand logo — client Elizabeth McGregor has created UGC for
  • LeMieux brand logo — client Elizabeth McGregor has created UGC for
  • Phizz brand logo — client Elizabeth McGregor has created UGC for
  • Horse & Rider brand logo — client Elizabeth McGregor has created UGC for
  • Pet Drugs Online brand logo — client Elizabeth McGregor has created UGC for
  • Clothes Doctor brand logo — client Elizabeth McGregor has created UGC for
  • Touchnote brand logo — client Elizabeth McGregor has created UGC for

N I C H E S

The worlds  I create in

Whether it's shot in a design-led home, real life spaces, or stunning outdoor settings, I create UGC that aligns with your brand.

  • Lifestyle & Wellbeing

    I'm drawn to anything that promotes joy, ease, vitality, connection, or self development.

  • Beauty & Skincare

    Because, who doesn't love a bit of pampering?

  • Travel

    Irish EU passport holder and can collaborate with my AuDHD TikToker daughter (200K+).

  • Corporate & Tech

    Native content for B2B, SaaS and corporate audiences, from product walkthroughs to thought leadership pieces.

  • Multi-generational | Neurodivergent

    2 x teen & 1 x twenty something daughters, husband (40+), parents (80+) & network of associates of all ages.

  • Canine & Equestrian

    From shetlands to heavy horses, plus dogs including a Vizsla, a Sausage dog and many more.

Design-led interior with hanging greenery and natural light — one of Elizabeth's filming locations

© The Water Shed

L O C A T I O N S & S E T T I N G S

Real places.
Real stories.

I can film in a variety of settings that truly reflect your brand's tone and values, including but not limited to:

  • A 'Grand Designs' house with outstanding architecture, interiors, natural light & gardens.

  • Relatable domestic home and work settings.

  • Beaches, woodlands, gyms, yoga studios, boats, horse stables and more...

a b o u t  m e

40+  |  mum of 3  |  adhd  |  writer

Navigating mid life with ADHD and teenagers can be a wild ride. Living by the sea with my husband, daughters and Rumi, our lively Hungarian Vizsla, keeps me grounded, and grateful.

After more than a decade working with leading brands, both as a freelance writer and a performer in my vocal trio, I've learned how to tell stories that connect. Whether I'm writing copy, scripting a campaign, or performing, I understand how to make people feel something.

“When I'm not working, you'll find me hiking with Rumi, on my yoga mat, horse riding on the beach, eating out with friends, or planning my next adventure.”

With access to film in stunning, design-led interiors, beautiful beaches, and the South Downs National Park on my doorstep, I can create content that feels aesthetic and authentic, grounded in real life, and visually impactful.

My work has been featured in The Independent, HuffPost, and Horse & Hound, and I've collaborated with brands like Amazon, MINI, and The Glastonbury Festival to bring their stories to life through words, visuals, and live performance. Whether I'm writing, or making UGC, my content captivates, and connects.

U G C   E X A M P L E S

UGC created to blend seamlessly 
on your channels

W H A T   I   C A N   C R E A T E   F O R   Y O U

  • Product demos, how-to & tutorials
  • Testimonials & reviews
  • Educational content
  • Before & after
  • Voiceovers & scriptwriting
  • Unboxing
  • Content & copywriting
  • Aesthetic video & photography

Get in touch to discuss bundles, retainers and more.

Lifestyle content by Elizabeth McGregor
Lifestyle content by Elizabeth McGregor
Lifestyle content by Elizabeth McGregor

w o r k   w i t h   m e

Let's chat about your  next UGC project

Drop me a note and I'll be in touch.